1. Defining the business model
Business Model Canvas
What do I want to sell?
Who is my target audience?
Venue size and location
2. The product and pre-operational menu analysis
What will the product be?
Recipe costing
Pre-operational menu analysis
3. Investment project, equipment, and sales forecasting
What is an investment project?
Facility equipment
Investment and loans
Sales and projections
4. Financing, opportunity cost, and discount rate
Project financing
Opportunity cost
Discount rates (COK and WACC)
5. Cash flow and evaluation indicators
Economic cash flow
Financial cash flow
Final project evaluation (NPV, IRR, B/C, PP)
